Join the A SHOC community from November 2nd to 22nd and complete our virtual challenge: a 3-week fitness feat with 2 main challenges and multiple bonus challenges presented by pro athletes. The main challenge is to crush 300 minutes of activity each week and to get outside and cover 10 miles of distance. Any sport, any time; run, bike, walk, or surf, just get after it. Compete with top Olympic, X Games, and professional athletes from Billy Kemper, Big Wave Surf World Champion, to Gwen Berry, U.S. Olympic Hammer Thrower, who will guide you through some of their unique workouts. View your results on the leaderboard for motivation to push your limits. Whether you are a runner, cyclist, speed walker, weightlifter, or weekend warrior– you were made for this challenge. It’s getting colder and the snow may be coming but, this is a great way to stay active, push your limits, get outside, and get it done.


Complete fitness challenges
built by PRO athletes

A SHOC Beverage


Track your miles and hours to see
how you stack up against the PROS

A SHOC Beverage

Registration Kit

The $25 registration fee gets
you 3 weeks of unique athlete
exercises and routines, a
registration kit valued at over
$45 and the chance to win over
$3,500 in awesome gear.

You can also register for the
challenge for free and try to
reach your peak!

Each registration gets you the
chance to win over $3,500 in
awesome gear.

A SHOC Beverage


A SHOC Beverage

Joe Andrews

Badass Health and Fitness Trainer

Alexa Strange

2X National Champion and All-American in Beach Volleyball

Gwen Berry

Hammer Throw Olympian and 3X National Champion

Billy Kemper

4X Jaws Champion Big Wave Surfer

Ally Tippetts

Pro Spartan Athlete

ryan hall

2X Olympian and Fastest Marathon & Half Marathon in U.S. History

Louie Vito

X-Games Champion and Olympic Snowboarder

Tianna Bartoletta

2X Olympian and 3X Gold Medalist in Track and Field

Matty Hong

Professional Rock Climber


A SHOC Beverage


A SHOC Beverage

Challenge finishers of the total minute, distance, and bonus Athlete Challenges will be entered to win two grand prize packages. And along the way, weekly Athlete Challenges and Weekly Photo Challenges will be rewarded with additional goodies from Sidekick, Bose, and Sony.

A SHOC Beverage


A SHOC Beverage

On the Adrenaline Shoc 2020 CHALLENGE page activity tracker: Click ‘ACTIVITY’ and the + to confirm completion.

1. On the Adrenaline Shoc 2020 CHALLENGE page activity tracker: Click ‘ACTIVITY’ and the + sign to upload photo and complete the photo challenge

2. Post on the Adrenaline Shoc Instagram page and tag with #ASHOCChallenge

All activities and mini-challenges need to be completed by you only. But we won’t stop you from grabbing a friend (or ten), putting together your own ‘team’, and keeping each other accountable throughout the challenge!

A wearable fitness tracker is the easiest way to track your activity time, but it isn’t required, and you will access the Adrenaline Shoc 2020 CHALLENGE platform through either your phone or computer. 

Most fitness tracking apps and wearables sync with the Adrenaline Shoc 2020 CHALLENGE platform. You will connect your wearables when you register for the Challenge. You aren’t required to have a fitness app or wearable, but we’ll need to see some proof of activity completion to be a Adrenaline Shoc 2020 CHALLENGE finisher. 

Any activity counts towards the Adrenaline Shoc 2020 CHALLENGE. As long as you have your activity tracker you can run, walk, bike, hike or do some yoga. 

Most likely, yes. Just wear it like normal and sync your wearable as you would. Your phone app will then sync with the Adrenaline Shoc 2020 CHALLENGE platform, showing proof of completion. View the wearables FAQ’s for help.

We’ll let you know what proof of completion is needed for each of the bonus challenges. It is likely to be either a picture/video or data from your wearable fitness tracker or app. Some bonus challenges don’t need proof, so we rely on the honor system.

Head to the Adrenaline Shoc 2020 CHALLENGE page and scroll down to TRACK YOUR ACTIVITIES. Select Activity +, choose the activity type, and upload the stats and proof of completion (if requested). 

Absolutely. You may register at any time from October 21 until the conclusion of the Challenge on November 22. All activities and bonus challenges start on November 2 must be completed and uploaded no later than Sunday, November 22, 2020 by 11:55pmET.

Yes, if you are superhuman. The Adrenaline Shoc 2020 CHALLENGE is open from November 2 through November 22, so you’re able to tackle the activity hours and bonus challenges on a schedule that works for you.

Yes, as long as they both meet the requirements of the individual challenges. 

The minimum age to participate in the Adrenaline Shoc 2020 CHALLENGE is 18.

2 participants who complete all challenges will be randomly selected to win:

- A Shoc Performance Pack

- Airbnb Gift Card

- Bose Earbuds Sport

- Dueter Backpack

- Yeti Soft Cooler

- Bare Republic Gift Pack

- High Camp Flask and Tumbler

- Camp Chef VersaTop 2X Grill

- Nathan Halo Fire Headlamp

- SideKick Tool

Full sweepstakes terms and conditions can he found HERE

Participants who complete athlete challenges will be entered to win a Sidekick Swerve Muscle Scraper. One prize will be sent out per athlete challenge.

Full sweepstakes terms and conditions can he found HERE

Each week one person who submits a photo will win Bose Earbuds Sport.

Full sweepstakes terms and conditions can he found HERE

At the end of the challenge one photo submission will be selected to win a Sony Vlog Camera ZV-1 and a Vlogger accessory kit.

Full sweepstakes terms and conditions can he found HERE

To qualify for the finisher’s grand prize drawing, you need to fulfill 900 minutes of activity, 30 miles of distance and complete all of the bonus challenges. 

Head over to the Adrenaline Shoc 2020 CHALLENGE page and click on “Join Challenge”. This will allow you to go through the checkout process and connect your tracking device.

The Adrenaline Shoc 2020 CHALLENGE and the grand prize drawing is open to residents living in the United States only. Delivery of the Welcome Pack is available to United States addresses only.

If you have technical questions regarding wearables, tracking, or the FitRankings platform please submit a ticket at for the quickest support. 

If you have general questions regarding the Adrenaline Shoc 2020 CHALLENGE or have customer service queries, please email us at